The Sony KDL40W5500U is one of those televisions that does not only have marvelous quality but also has all the exact looks to make it a champion. The Sony KDL40W5500U is the UK variety of this Sony television which is considered one of the top television manufacturers in the world. The Sony Bravia is designed to give you an unparalleled experience in entertainment and economy. It is made to be much more than an average TV.|If you are looking for a TV that has exceptional picture quality and style then look no further than the new Sony KDL40W5500U. This television has more curves and features than any other television on the market today. The UK version Sony KDL40W5500U is considered to be one of the best TVs in Europe since Sony is considered the greatest consumer electronics manufacturer in the world. The Sony KDL40W5500Uhas been designed with all the latest bells and whistles to color up your TV viewing experience.|The Sony KDL40W5500U is a TV that has terrific picture quality, and a variety of functions to fulfill any television viewer’s needs. The TV?s outstanding feature is arguably the design and its remarkable feature set ensures that you are not left high and dry when using your TV for different purposes. Sony is a consumer electronics brand which is considered the greatest in the world.When you first open up the box or walk into a store the first thing that will catch your eye about the Sony KDL40W5500U is its design. The picture quality of the Bravia is stunning and much clearer than previous Sony models. Many people also believe that is probably the best on the market. One thing you need to know is that the Bravia line of Sony TVs are all HD enabled which adds that certain dimension of depth to your experience.|The Sony television has been well designed and will catch you eye as soon as you open the box or walk into an electronics store that has it on display. The television is designed to look high tech yet fit right into your room without you having to go out of your way to make changes to your interior. The picture perfect reproduction of video and TV will make it look like a large picture frame. The Bravia also has lots of HD capability built into it.|The design of the Sony KDL40W5500U will probably be the first thing that will catch your eye when you open up the box. Its also probably that time when you really get a feeling of what this TV is all about. When you turn it on you will feel like you have just placed a sleek looking picture frame in your room because of the picture perfect picture quality you get. The Bravia range of televisions is considered to have the best picture quality mainly because of its HD capability.What you get with the Sony KDL40W5500U is four good HDMI ports which is more than you will ever need. This is in addition to many other ports on your television set. The Sony KDL40W5500U also comes with a digital tuner which as been built in to the system so you don’t need to have a separate set top box to do get all the existing radio and television channels.|The Sony KDL40W5500U has four HDMI ports built into it to which you can connect your Blueray DVD player, HD DVD player, Playstation 3, Xbox 360 etc. This is probably the most ports you will ever need. The TV also has a built into digital tuner which does a good job of tuning your television into a variety of television channels and radio channels without the need for set top box.Sony Bravia has one of the most innovative features such as ‘BRAVIA Sync technology’. Now that the Bravia Sync technology does is that it transforms your entire home entertainment center into one system. Sony also did a good job of including the - this makes it extremely easy for you to switch channels and setting between your television and which is considered Sony’s best.|The BRAVIA sync technology is another innovative feature in this television which allows you to change the way your home entertainment system acts. You now have a system that works seamlessly which each other including XrossMediaBar which is another feature that allows you to switch between channels very easily.|The TV includes the BRAVIA sync feature which means that this TV will change the way you view entertainment. It allows you to sync your entire Sony entertainment center into one big entertainment machine. A feature termed XrossMediaBar enables you to quickly switch between various channels fast and accurately.This latest Sony model also includes the latest version of what they call the Bravia engine. This is version three of the Bravia engine which has many updated and added functions. One of the things that’s worth talking about is the advanced processing function of digital content. Sony has included a bunch of really high tech algorithms that work to produce great picture quality and reduce the amount of noise in your images and sound.TV includes the BRAVIA sync feature which means that this television will change the way you view entertainment. It allows you to sync your entire Sony entertainment center into one big entertainment machine. A feature termed XrossMediaBar enables you to quickly switch between various channels fast and accurately.|The BRAVIA engine 3 is the latest and most updated version of the BRAVIA engine with many added functions and capabilities. With the latest advanced algorithm included in the BRAVIA engine you will experience new heights in TV viewing experience. This television has excellent noise elimination capability that allows it to quickly process even weak signals and bad video and make it look good. The TV also has the capability to eliminate excess noise from your reception giving you crystal perfect pictures and sound.The Sony KDL40W5500U has a refresh rate of 100Hz which is really fast and enables you to see the fast sporting action without any flaws. Motion flow further enhances your viewing experience by making it easy to follow the on screen action regardless of whether it’s a blockbuster Hollywood movie or the latest sporting action. Every image that this Sony KDL40W5500U shows offers crisp and bright picture quality.television has probably the highest refresh rate of 100HZ which means that it can capture even the fastest moving action with ease such as sporting action and block buster movies. The screen stays perfectly clear even which there is a lot of action going, which makes it one of the best televisions on the market. Even when the source is not very clear you can still expect crisp and great pictures.|This television is really fast with a 100HZ refresh rate you cant get any faster than this. The TV can capture even the fast moving action which ease and process it into crisp picture, this ensures that you don’t miss precious seconds of your viewing experience. Even though the source of your signal might not be very strong your television still be able to pick it up and process it into a high quality picture.You can take the television one step further by utilizing its networking capabilities. Just hook it up to your existing home network and enjoy pictures, music and great video content. The ‘AppliCast’ is one of those features that enables you to enjoy RSS feeds directly on your television screen. This is something very few televisions have.|This television has some great networking capabilities. All you need to do is to connect it to your home networking system and you can pickup and enjoy movies and other media files directly. The Applicast function makes very simple to get the latest RSS feeds on your TV screen.|The networking capabilities of this TV is something which is really useful. You just have to attached it to your existing network and you can directly stream movies from it. With the built in ‘Applicast’ function you can take reading and enjoying RSS feeds one step further by doing so in the comfort of your living room.Another innovative feature is termed as ‘Live Color’. It produces a sharp clear image of what you are watching. You can really notice this in documentaries and other types of film where color is really important. You can tune it to three presets - low, medium, and off.TV on the market. The difference is clear and you know what it’s all about.|The Sony KDL40W5500U has a live color function which is considered one of those functions that helps you tune your television for best picture quality.